One of the themes of this blog is the way capitalism is making nearly everything cheaper (where it isn’t now free). Next example: Halloween candy.
From the New York Times’ Upshot blog:
It turned out that Waldbaum’s still carries more than a third of the brands listed in the 1964 ad, at very favorable prices. Milky Way, Snickers and 3 Musketeers bars were 59 cents a pound back then, or $4.53 in today’s money; this week, they were on sale for $2.99 for an 11.2-ounce bag, or $4.27 a pound. Hershey’s Kisses, 69 cents ($5.30) for a one-pound bag in 1964, were $1.69 for 11 ounces, or $2.46 a pound.
The biggest price decrease might be for Brach’s candy corn, listed in 1964 at 69 cents for a “20-count package.” This week, a bag containing about 150 pieces sold for $1.69, which works out to 22 cents for 20 pieces. (Of course, it’s possible that a “20-count package” meant something other than that the package contained 20 pieces of candy corn.)
On the other hand, Oh Henry! bars have gotten slightly more expensive. In 1964, miniature bars sold for 39 cents ($2.99) for nine ounces; this week, they were bundled with Baby Ruth and other Nestlé candies for $6.99 per 20-ounce bag, or $3.15 for nine ounces. (Baby Ruth was also sold in 1964, but was packaged in a way that makes price comparisons difficult.)
Notice that wasn’t cheaper is the niche item, the Oh Henry.